The Internet Maketing Strategies, is just getting qualified traffic to a particular product or service offered on the Internet.
In other words is to bring customers interested in the product or service being offered.
Apparently sounds easy and simple, but the reality is different because if not used the techniques and strategies can be disastrous campaigns and not getting what you really want.
Here, no matter how many people enter your website, what really matters is how many people are really interested in what you offer there is not much traffic, but quality traffic, that’s what sets this type marketing strategies.
This article will show two strategies to promote campaigns, these are:
- Organic Search (SEO)
- Pay Per Click (PPC)
Each of these methods vary in effectiveness depending on the niche that you want to reach, competition and the ability of the publisher to write powerful ads.
Organic Search or SEO
It is highly recommended for advertising campaigns as it requires a lot of effort on the part of the person who performs it is based on the creation of web sites which should be very professional in their construction as they must have in your source code SEO strategies , directories and exchange links with other sites, social bookmarking, content publishing, in general, requires a strenuous efforts to bring the site to the top of the search engines in order to reach the desired audience. A major disadvantage of this strategy is that it takes time to show results as it depends purely indexing in search engines.
PPC (Pay Per Click)
This strategy led to the ads placed on search engines, primarily Google with its Google AdWords program, although this is not the only place to use this advertising as there are other search engines and web sites, whether it is the largest and most popular, but with the difficulty of his constant policy changes for advertisers. To create campaigns under this strategy requires care since the budget is in play and a bad track can exhaust your money without getting results. Unlike organic search, this method provides immediate results and has many tools to measure the traffic and everything that happens around the campaign that is being promoted.
Overall both methods work, you choose to work with, it all depends on your needs and resources, you demand organic search time and cost is minimal (time investment) and PPC basically requires a budget that must be controlled to Success, however, for both strategies should always perform research your niche to be successful.